New Zealand based photographer, Keri Little, specializes in fresh, natural corporate and glamour portrait photography. Her work oozes excellence. It was important that her logo reflected the modern and high end aesthetics of her work. It needed to be clean and simple so that it could be used across all her social media platforms.

As with all our clients our goal is to make creating brand elements go as smoothly as possible. This is especially true for our international clients. With us in the United States and Keri in New Zealand keeping her involved throughout the process was vital to a stress free project. 

By asking the right qualifying questions we discovered there is a town called Keri not far from her. To help her stand out from other Keri named businesses we decided to focus on solutions that didn’t use her name for the main icon. This also saved us a lot of time in the development stage.

The final design is elegant and compliments Keri’s style. As her brand grows the icon can be used alone as her watermark.